- Horizontal & Vertical Scaling(38)– The proportions of the letters have been digitally distorted to create wider or narrower letter.
- Pseudo Italics(48)– are wide, ungainly forms that mechanically skewed letters that look forced and unnatural.
- Scale Type(41)-Some typefaces that work well at large sizes look too fragile when reduced in size.
- Scale Contrast(42)-Minimal differences in type size make design look tentative and arbitrary.
- Unadjusted Leading(52)-the stacking of lowercase and capital letters that make the spaces between lines uneven.
- Pseudo Small Caps(52)– are shrunken versions of full-sizes caps.
- Mixed Weight(54)– are typefaces that are from the same family, but they are too close in weight to mix well.
- Mixed Style Typefaces(54)– are two type styles that are too similar to provide a counter point to each other.
- Wrong Quotation(58)– quotation marks that carve out chunks of white space from the edge of the text.
- Tightly Tracked Text (104)-are letters that are tracked too close for comfort.
- Tracking Lowercase Letters(105)– loosely spaced lowercase letters-especially italics-that look awkward because these characters are designed to sit closely together on a line.
- Auto Spacing(108)– Sometimes auto spacing yields an uneven effect.
- Poorly Shaped Text Block(112)– in most uses, centered text should be broken into phrases with a variety of long and short lines.
- Full of Holes(112)– a column that is too narrow is full of gaps.
- Bad Rags(113)– an ugly wedge shape spoils the ragged edge.
- Punctuation Eats The Edge(113)– excessive punctuation weakness the edge.
- Stacked Lowercase(120)– are single letters that stacked on top of each other.
- Too Many Signals(127)– using paragraph spacing and indents together squanders space and gives the text block a flabby,indefinite shape.
- Too Many Signals #2(132)– emphasis can be created with just one shift.
- Data Prison(204)-the rules and boxes used in data tables should illuminate the relationships among data, not trap each entry inside a heavily guarded cell.
Source:thinking with type,2nd edition revised and expanded by Ellen Lupton.
- Mixed Weight(54)– are typefaces that are from the same family, but they are too close in weight to mix well. The words “on nearly every” and “dollar spent” are to close in weight.
2. Unadjusted Leading(52)-the stacking of lowercase and capital letters that make the spaces between lines uneven. The space between “la fuente de” and “la juventud” is closer than “descubre”with the”la puente de”.
3. Bad Rags(113)– an ugly wedge shape spoils the ragged edge. The left rags at bottom are making a ugly wedge shape.